Expressive Arts, Inc. is the authority on strategic retail marketing. For over seven years, our Shelf-Help Gurus have worked with retailers and brands on a local, regional and national level to answer questions, create actionable solutions and execute real-world plans that solve the problems that keep all of us up at night. Combining our experience, unique shopper-centric focus and our branded processes, we help companies just like yours:
- Find out what shoppers, sales associates and corporate teams are thinking
- Understand why in-store teams, categories or product lines aren’t performing
- Execute in-store marketing programs that immediately increase performance
Whether you’re a new retailer or brand trying to identify your market, an existing retailer looking for a new approach to increase sales and shopper loyalty, or a brand that wants to breathe life into an under-performing product line, Expressive Arts will guide the way!
Convenient Shelf-Help Value Packages
 Package 1
Are you in need of shopper insight? Do you yearn to understand how your competitors measure up? Would you like to know what you are doing right and how you can improve the shopper’s in-store experience?
This package is perfect for you! Within a short period of time, you will be fully enlightened and armed with the intel you need to plan your in-store future.
Included Services
Research
- Industry and Shopper Research
- Shopper Surveys and Interviews
*Package 1 pricing starts at $9,500
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 Package 2
Do you find yourself wondering what to do with all of the market data you acquire? How exactly do you take reams of information and translate it into a something that really works? Well, that is exactly what we offer. All of the information gathered during the Research phase is used to create a documented, step-by-step, actionable plan. Your team is briefed on the research, results, action plan, timelines, budgets and designs. Then we outline the next steps specifically for you.
Included Services
Research
- Industry and Shopper Research
- Shopper Surveys and Interviews
- Secret Shopping
- In-store Audit
- Competitive Audit & Analysis
Plan
- In-store Marketing Plan & Budget Development
- Department, Category and Product Information Signing Strategy
Design
- Department, Category and Product Information Signing Programs
Additional Services
Research
- In-store Associate Surveys and Interviews
Plan
- Outbound Marketing Plan & Budget Development
- Outbound Marketing Campaign Development
Design
- Permanent and Temporary Point-of-Purchase Displays
- Traditional and Digital Signage
- Outbound Marketing Campaign Collateral
*Package 2 pricing starts at $22,500
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 Package 3
Executing in-store programs consistently can be challenging. And, even more challenging is allocating your own dedicated resources to actually execute your plan. Our Shelf-Help Gurus spearhead the strategy and execution of your in-store plan. Not only do you gain the intel you need and obtain an actionable plan—but you get the resources necessary to put that plan into action without taxing your own team.
Included Services
Research
- Industry and Shopper Research
- Shopper Surveys and Interviews
- Secret Shopping
- In-store Audit
- Competitive Audit & Analysis
Plan
- In-store Marketing Plan & Budget Development
- Department, Category and Product Information Signing Strategy
Design
- Department, Category and Product Information Signing Programs
Execute
- Complete Plan and Strategy Execution
Additional Services
Research
- In-store Associate Surveys and Interviews
Plan
- Outbound Marketing Plan & Budget Development
- Outbound Marketing Campaign Development
Design
- Permanent and Temporary Point-of-Purchase Displays
- Traditional and Digital Signage
- Outbound Marketing Campaign Collateral
*Package 3 pricing starts at $32,000
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 Package 4
Once your new in-store programs have been implemented, it can be tough to measure their effectiveness. There are simply too many demands on your time! Setting and maintaining clear performance objectives, regularly monitoring and reporting program performance is simplified with this package! You choose the frequency of measurement and our team of Shelf-Help Gurus does the number crunching!
Included Services
Research
- Industry and Shopper Research
- Shopper Surveys and Interviews
- Secret Shopping
- In-store Audit
- Competitive Audit & Analysis
Plan
- In-store Marketing Plan & Budget Development
- Department, Category and Product Information Signing Strategy
Design
- Department, Category and Product Information Signing Programs
Execute
- Complete Plan and Strategy Execution
Measure
- Annual Program Performance Audit
Additional Services
Research
- In-store Associate Surveys and Interviews
Plan
- Outbound Marketing Plan & Budget Development
- Outbound Marketing Campaign Development
Design
- Permanent and Temporary Point-of-Purchase Displays
- Traditional and Digital Signage
- Outbound Marketing Campaign Collateral
Measure
- Monthly Program Performance Reporting and Analysis
*Package 4 pricing starts at $45,900
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*All pricing in U.S. dollars. Package pricing does not include additional services, travel or hard goods expenses. Pricing may vary based on the number of retail or distribution locations, number of surveys required, number of in-store audits or secret shops required, number of shoppers surveyed and/or interviewed, number of corporate team or in-store associates surveyed and/or interviewed.
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